2013年6月12日星期三

It's time to get serious Ugandan fashion


  Bold sells clothes, so it made sense to have a show with designer clothes and accessories that they sell to organize. Blinding idea should happen more often, I said, when a friend suggested I check it out in Tunisia.

For too long, the fashion shows were as entertainment in Uganda where people go, made to listen to music, watch pretty girls stroll down the catwalk, with friends and generally have a good time.

Fashion shows are and to the sale of clothing, where designers show what they have and the people in the audience can choose what they like to be. Then, the audience should be able to see the clothes, preferably up close and personal. You need to see the colors and fabrics of the costumes, and they need to see the actual work in the implementation outfits together.

I was hoping the show would be different fat. Unfortunately it was not, and again the problem of production. Fashion shows are easy to install and does not require much equipment or tons of lights to use, and very often you do not even need a "scene" or gateway build. In fact, the best fashion shows are small intimate affairs where people who want to buy clothes to make her choice.

The boys are determined to show the grass in the past, they criticized mistaken, so this time they released the big game, apparently to show that, yes, they see the lights and appliances. The entire set-up like a Christmas tree, bright and colorful, but they do not help to choose clothes. And all these screens flashing light on the back just makes it harder to see the clothes. Good for music concerts, yes, but not for fashion.

And the result was predictably awful. When the models came on stage, was a bright purple light on it. A few meters down the ramp and it was blue when they arrived at the front, it was green. She could not tell what color clothes and models were really like foreigners.

So do fashion work for Bold? Designers who have presented an avalanche of orders from people who were there? I do not know, but it's hard to believe they did. What is really sad that the people who, despite all good intentions behind grass not really know, what they wanted, were well pleased with the whole show.

It is time that everyone in the fashion industry in Uganda has started to take seriously. When I told my good friend and designer Cindy said, instead to Dubai for a holiday, it may be a trip to Cape Town Fashion Week, Africa's largest and most beautiful. Look around, and go backstage and see what a "real" mode is similar. The exhibition is what needed here

A few years ago went to Santa Anzo Fashion Week in Johannesburg, and returned inspired. The result was the International Fashion Week in Uganda and Uganda mode would seem off. But she is overwhelmed by all and has not taken place for several years now.

Two years ago, new kid on the block Brenda Nambi visited the Swahili Fashion Week, and was inspired again. She organized the "East African Fashion Extravaganza" and invited several designers Tanzania. But she left the production to a guy more used to organizing parties, and it was almost a disaster. Avatars on designer Tanzania said that they no longer concerns the "poor relation" of East Africa, at least as far as fashion.

Ugandans are notoriously just accept mediocrity, but it's time that we do away with the syndrome of 'Miss Katwe. "We need a credible fashion week to drive the industry forward. WFP As a reward for all their faults, the music industry is better, so should come into fashion.

Moto Couture Show Sylvia Owori in October 2006 is probably the best ever made in Uganda, but it had in January Malan of Africa face to help. Malan is also behind the Swahili Fashion Week is, therefore, that it is necessary to the fashion industry is taking in Uganda to a new level?

We need someone who has the atmosphere of international fashion weeks new. Many of our designers (Brenda Marka, Gloria Wavamunno) were part of London Fashion Week, they have seen how it is done, why can not they do the same thing here? Wavamunno yet started planning for Fashion Week in Kampala, but unfortunately, that also led to nothing.

The Africa Fashion Awards have been running around in the last two years, but no one really takes seriously.

We really need to get away from the 'Miss Katwe of this world. Take fashion seriously, and everyone will be better off. Designers can actually sell clothes and styles to make some money. Can anyone challenge me?



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