Dare to be bold, fashion week Milan men told us

      No one told them their trip coincides with the week of menswear. No one warned that the hotel lobbies are filled with people in bright clothes and huge sunglasses, too busy as a janitor are delivering flowers and invitations to visit the rooms of the retailers to best time to visit inform The Last Supper by Leonardo da Vinci.

The travel agency has not to mention that all the restaurants are full, the food for the guests who do not eat the streets with fleets of Mercedes Blackout implementation are fashion editors choked invitation-only shows and street style photographers snapped fey Japanese men wear Andy Warhol wigs trails clogged.

Did not anyone warn you that every night the bar is one of the oldest and largest hotel in the city, the Principe di Savoia, would pumping techno music in the early morning hours, while PR ladies pushed bottles of vodka and teen male models wear skateboards threw in the bushes before.

But behind the freedom of fashion's glittering facade of parties and Campari a thick layer on and creative business people whose job it is to get money from Kashmir.

The reason why most fashion conglomerates billion, and most designers never need to travel on commercial flights is that there is serious money to be made here. And right now, especially in Italy, it is also important to make decisions.

The house market, for example, is in trouble: many brands, while expanding abroad are shut down dozens of shops in their own countries, others do not yet know how to grow to embrace the Chinese market without burned fingers, worry , also what is going to happen with the rest of the European economy, and how to embrace the burgeoning world of online trading, long after they should have done.

And yet, at the same time, there is a sense of optimism: Sales of men's clothing in the world, at least, are on the rise, and this guy is actually buying adventurer (colors and patterns, for example). For a small but growing number of customers, the most exclusive and therefore expensive to buy the product when they are ready.

Oh, if only everyone in Milan saw the report last week, the boffins at the University of Nottingham Trent, life was so much easier.

Psychologist Andrew Dunn said we should forget all about clothes and wearing only a white T-shirt with a large black letter T on it. This design, he said, creates the illusion of user has a slender body and broad shoulders - a sign of virility, which is apparently the best way to conquer a woman's heart.

Why does not anyone mention this before? The poor tourists Milan benefited in peace after all.