H & M wants your press releases fashion by Discounts

Hennes & Mauritz AB (HMB) says he has a solution for tight cotton supply and pile of old clothes choking landfills around the world: to convince consumers, cast-offs, by recycling more discounts on clothing.buy miu miu bag H & M acquired the celebrity has killed three years ago, was when some of his unsold inventory and left for trash on a street in New York, says the initiative is reducing waste in the fast fashion business industry helped spawn. The program began in February 2900 and will be in all H & M stores at the end of the year. It can attract the company's image as the effects of the collapse of the factory in Bangladesh in April weighing on the apparel industry, and it will help buyers while H & M struggling to increase revenues. "It's a good thing to get people into their stores," said Bryan Roberts, an analyst at researcher Kantar Retail. "It's often the case that green initiatives go hand in hand with the company's objectives." The Swedish clothing retailer collects all brands and in every state in white and green boxes in stores. From Switzerland I: Collect AG buys clothes and, depending on the quality, if you sell or give them a new life to things like cloth and stuffed animals. "We want to be without clothes to waste, we want to be a resource," H & M Sustainability Manager Henrik Lampa said at the headquarters of the dominant retailers Drottninggatan, a busy shopping street in Stockholm. "We want to make the new commercial fiber outside of it, get new clothes and textiles." Charity shop Collected for plastic bags of clothing in Sweden, H & M is the dispenser 50 crowns ($ 7.80) discount on the purchase of 300 crowns shops. While other retailers have launched similar campaigns - Marks & Spencer shoots in the UK as "Shwopping" - H & M says it will be the first fashion companies to collect clothing worldwide. While H & M "to make a profit from the sale and recycling of unwanted clothing, good help drive traffic to the stores and to encourage purchases, to increase sales," said Kate Ormrod, an analyst at Verdict Research, London. Emma Enebog responsible for donations to Myrorna, a chain of second hand stores affiliated with the Army Hello, warned that if the right may make sense for H & M, to limit the ecological value of the program. "There is a risk that the environmental benefits disappear" when the reward is tied to the purchase of more Enebog. Falling margins H & M - who has the largest fashion retailer Inditex fast tracks Europe SA (ITX) in 2006 - posted lower margins due to rising raw material costs and wages Asian, where he did most of his products. The company said yesterday that same-store sales declined by 4 per cent and net profit by 11 percent to 4.66 billion kronor in the three months to May, missing analysts' estimates. The stock fell 2.3 percent last year, while Inditex, owner of the Zara chain, jumped 25 percent. In a world where people buy several pairs of skinny jeans, T-shirts and tops rainbow colors during droughts and floods wreak havoc on crops, cotton is particularly volatile. The price of cotton by 13 percent this year after he increased 18 percent in 2012. H & M does not disclose the percentage of costs that are represented by cotton. "A major challenge is the limited resources of our planet," said CEO Karl-Johan Persson, H & M said in an interview on the sidelines of a conference in Stockholm. "This global initiative clothing collection feels good." Magenta leggings To grow enough conventional cotton to create a simple T-shirt requires up to 15 trays with water, according to H & M. The retailer, which sells T-shirts for $ 5.95, the world's largest consumer of organic cotton, according to Textile Exchange. The company says that it expects to get all of its cotton from sustainable sources, such as organic cotton and recycled in 2020, compared with 11.4 percent last year. A team turning magenta leggings last year in "it" jacket in 2014, a lack of technology for the recycling and profitable company with limited liability, that the manufacturers have used clothing. Textile recycling is lagging far behind the paper. In Sweden a good country to any trash to recycle power and thermal power plants, more than half of the 15 kilos of clothes and home textiles each person uses a year thrown by the Environmental Protection Agency of Sweden. Better utilization "We need to be able to do it very cheap," said Gunnar Henriksson, professor of chemistry at Wood KTH Royal Institute of Technology in Stockholm, who has invented a new method of regenerating fibers, that he said to a better textile recycling lead. "If it could cost an unlimited amount, it would not be so difficult." H & M invests the bulk of the funds they receive from the sale of clothing I: Collect in research on the recycling of textile fibers, but he declined to say how much of these investments. While new recycling techniques appear promising, it is half a decade or two before they have a measurable impact, said Chief Lampa sustainability. "We can not sit and wait for the technology to take off," Lampa said.miu miu bag "We believe we have a role to play."