Relativity Media moves in the presentation of fashion

Relativity Media , Prada Briefcases the film and television company already has a sports representation business , talent is now moving fashion industry - including designers , art directors , designers, editors , hair and makeup and corporate brands - New York-based M3/Relativity . The new area is by Mitch Grossbach , Matthew Hunt and Martin Dolfi , who all had a similar job with CAA led to August you will report to the COO relativity Happy Walters . In contrast to CAA , where they were confined to the role of the agent used , new toppers M3/Relativity not only find jobs for clients , but also be able to produce their programming and investments in subsidiaries and affiliates. Grossbach told The Hollywood Reporter that their customers figures of the fashion industry , the " built very interested in creating opportunities to generate income for those who do not usually opportunities they get to the can be seen on the basis is from day to day . " Relativity is perfectly positioned to allow these certain areas of our clients as they are the creators and owners of content for television and the big screen ," he added. "This is a very strong position for us to be when we have a client who says " I want to be active in the improvised television. We are able to bring the expertise of relativity table because they produce content in this region. " In addition to movies , Relativity has a division of Independent Music , a branch of representation and sports business reality with animated shows on the air, including Catfish : The TV show, The Great Food Truck Race and Hollywood Girls Night . "The growth of new distribution channels has really increased the value of the content , and we want to produce and own content in a variety of areas," Relativity CEO Ryan Kavanaugh said. " M3/Relativity is a perfect development of the success we have been in the film and television sports in expanding our base." Grossbach said it was too early to identify customers. The CAA , however, included customer Trio celebrity stylist Rachel Zoe, the big brand Marchesa fashion and famous designer Kate Young, and designer Derek Lam and Nicola Formichetti . Prada Briefcase The new agency will also connect brands with the world of fashion. "Many of these people are interested in the opportunity to work with Fortune 500 Blue Chip brands work ," says Grossbach " whether to collaborate on things like accessories design, marketing and sponsorship opportunities. Our designers have different kinds of platforms , the large to use for brands, regardless of fashion shows, online properties and content. " The establishment of M3/Relativity was triggered three months before a little more if CAA has restructured its operations to provide the fashion , fold in the New York office in the license / intellectual property group. During the transition , the trio decided the fashion agents to start their own business. Grossbach launched his idea for a new kind of agency for a number of other organizations and companies before hooking up with Relativity . Gawker reported that transmit both WME and ICM Partner to the occasion , but said he was looking Grossbach relativity theory because it provides " very specific assets in the equation are different from those assets that we had the CAA . " CAA do not create content and must follow the laws of California licenses for talent agents , the sellers (agents) operate to be limited as buyers (producers ) . These rules do not apply for the new company . " The degree of flexibility we have is much higher," says Grossbach . Under Kavanaugh Relativity has made ??a number of investments , either alone or with partners to expand the business - and because they interesting possibilities. This is also part of the partition plan of fashion. "We are in the day - to-day life of these people in the fashion industry ," says Grossbach . " As agents , we have the privilege of not seeing first-hand the opportunities that most people have the chance. " For example, he said , could be a cave, a designer or stylist to work with them, " wants to have in the creative aspects of their business. This could be an opportunity of equity for that person. " Kavanaugh said: "This new arm of fashion is to generate a part of the more than 360 degrees relativity and have all the major forms of creative content . " Prada Clutch Bags Rebecca Sun contributed to this report .