Kevin Instagram Systrom sees a trading platform become fashionable

Instagram is not yet launched ads on its photo - and video - sharing network to life , but it has plans for the next year . Tonight , made Kevin Systrom ,Hermes birkin 35 co-founder and CEO , made ??an appearance in London, where he described how in some ways it is already on the way . Monday, Systrom went to a presentation of the Spring / Summer 2014 collection from Burberry at London Fashion Week , where he was joined by Andrew Bosworth, which leads all Facebook ads collection watch. Tuesday, in an interview with entrepreneur and model Lily Cole at the National Portrait Gallery (where there Instagram photos and videos blown and written on the walls at the moment) , Systrom spoke about how this event has encouraged more dialogue on the role of trade and Announcements on Instagram , and how far they go. Systrom today said Instagram already used as a platform for marketing marketing for fashion people - A platform for free marketing, use of emerging designers to get their clothes in the world . "We never thought about Instagram as a platform for trade, but in a way that Instagram for fashion people ," said Systrom . Cole is an A-lister in the UK paparazzi - filled and knows a thing or two about its impact on the image for commercial purposes , even if they did not intend to be there for them . She asked if Systrom is concerned, the difference between artistic and commercial use of images. " There is a problem with this line ? " "I do not , because it is a balance , it's like a border," Systrom said. "If Instagram full of commerce and there was " Buy ! Links are everywhere , and that's all you However I do not think it would go with the spirit of communication. " Louis Vuitton wallet But how Instagram is already in use could be an indication of brands such as Instagram address announcements be when they come . Systrom comments suggest a soft-touch approach, in which users can receive options to follow advertising , instead of ads pushed it open . " I have often seen when a brand , whether Kate Spade or Cole Hahn, they become a picture of some shoes and comments by 50 people are asking," ? " How big they are ," Where do I get these they come in the other color? " When are they available ? " And it's great. It's not just the images , it's about the conversation as well ... As long as you curate what you want and do not want to follow follow is really balance. " He also stressed the possibility of increased trade on the platform. "The companies have been started because of Instagram, not only photos that we see here [ in the NPG ] ," he said , starting with Instagram photos posted citing the history of strght boards. " It's the power to share these images . Entrepreneurs can promote this . In some ways, balanced with artistic activities, it is the world in which we live and Instagram is only a mirror representation . " Syrian_developerLater the conversation away from the commercial and fashion, and in the worst water : Instagram as a political force - in a suitable feed gallery hung with portraits of the great and the good of British history. " There are a handful of examples ," he said , citing as a user named Drew Kelly used his Instagram account to some of the first images of North Korea at a time when it was closed to the media , also Syrian_developer also outlined in the fight there, long before the problems in Syria have become a more important part of our collective consciousness and national discourse. " One of the fascinating things is that Instagram is always everywhere," said Systrom ( accidentally broke the same day that Iran once again to hit a wall around Twitter and Facebook, after a brief glitch few hours).Louis Vuitton accessories "The history of social media is that [ places ] in some countries where freedom of expression is not encouraged blocked. " Instagram, perhaps because of the picture - have not been touched , nature has it, and it " is to give people a visual voice. It is a way to take this picture and broadcast to the world. in some ways this is the most exciting part of Instagram. " But while Twitter has made ??an early train to check the users on its site - a way to both brokers and other crystallize , just to ensure that people are who they say they are - Instagram is not is there again . " My question is , how can we check ," he later said in response to questions about possible moves . "I do not think that checking accounts could solve the problem of people to show where they say they are , but I agree that the test is usually when you are trying to find a celebrity or politician , finally I see that as a possibility. , but we try the real problem , which is the quality of the research to solve . "He notes that this Instagram, a part of Facebook, where people use real identity ( which means , one wonders if the profiles could be merged 1 day) can be. Earlier in the evening , while he yet spake Lily Cole in front of a piece of fashion types and journalists shabby Systrom seemed surprised by the fact that he helped create and now directs this huge monster photo sharing. It flashes when Cole says 150 million users , and stressed that " we are at their service. Everyday we wake up , and we try to do it better for them. We can take care of it , but it has its own life . " Also, it seems a little confused about his own life . "Do I expect a child? Nooo . Every day I think that makes things a little surreal ," he said. "But I 'm the luckiest person in the world to combine my passion for photography with a job I get guys to work with some of the most talented technology people that inspire me . " Systrom by visiting burberrySystrom Burberry S / S'14 it had broken his first time in fashion, he said. It may well have been in the field for him through the scene and the companies that might one day be his paying advertisers ( recall Bosworth) . But in his report of the event , he focused elsewhere. Systrom described how he " many Instagrammers " about the event ( including Burberry someone how to do it right from Burberry wink see here) had . In addition, the way Apple had with the team label to 5s to make the show with mobile phones iPhone (the color of champagne gold really very good with a Burberry beige). " It was a big tripod with a little tiny iPhone on ," he recalls , his voice creaking on ' tiny'. "I went and there were some anonymous celebrity sitting next to the camera. J ' I pulled out my cell phone and they thought that I had to take a picture of them, but I have a photo of the iPhone. This was one of the most interesting things forget I've ever seen .Louis Vuitton antheia Instagram changing for a second. appliances Social media and our fashion. "