Boutiques: Chinese tourists know exactly what they want

  Mac McClelland, President and CEO of The Luxury Marketing Council, the Middle East, talks about how Dubai benefit from the increasing demand for high-end Chinese tourism products to take. He is also the founder of the Center House, a consulting company that helps brands operate here.

More and more Chinese visitors flock to Dubai as a holiday destination. What luxury brands do to prepare?

By Dubai Duty Free, the Chinese last year rose 4 percent of their buyers accounted for 11 percent of all purchases that corresponding to 170 million U.S. dollars. If you are more Chinese in the United Arab Emirates, it is easy to only the number of Chinese tourists alone. Trademarks are here prepared, but not limited to hiring employees who speak Mandarin. They focus on employees, the knowledge of brands and products, and the ability to be aware of all kinds of products such as perfumes and accessories.

What are the shopping habits of Chinese luxury visitors?

Brands need to understand the motivation of Chinese customers, they come to watches of luxury brands such as Rolex, Patek Philippe and Chopard and also registered near a luxury brand like Tag Heuer purchase. So they met luxury and consumer markets. They also buy a lot of Islamic art. More importantly, they buy watches, handbags and gold instead of cut stones. And to the stores where they know that they are going to get the authentic products.

How challenging Chinese tourists when they buy luxury goods?

Wealthy Chinese consumers are a large number of market and product information, as opposed to the majority of shoppers who visit the shopping center and if they like it, they buy it armed. But Chinese buyers come prepared [know] where to get the exact model you are looking purse.

What other nationalities are trademarks prepare?

Brands were preparing for Russian speaking tourists there are 20 to 25 years. But again collected with the audience, brands now want to know how they refine their offers. The next wave of Africans to be luxury consumers.

Tell me more about the Luxury Marketing Council?

The Council was founded in Manhattan 19 years ago, and I opened the board in Dubai in 2008. It is an organization based on membership and brands are the members. Altogether there are 1,100 brands of 5,000 people. Here the composition is 20


What activities do you organize?

Breakfast meeting and meet wait to places like Ruth Chris Steakhouse, Zayed University, Greenline Yacht Interiors or Crowne Plaza, from which some of our members are. We are starting a chapter in Abu Dhabi in early 2014 and then all the Arab countries as well as Turkey, Iran and Pakistan.