2013年6月2日星期日

Quotes of the recent changes in the management of the luxury brand


  The luxury industry is expanding in many markets, even in times of financial uncertainty, where there is a shortage of trained talent to grow the business. To keep track of the best management practices of the luxury brand, ESSEC Business School in Europe runs a current MBA in International Management from the luxury brand for students.

"There is a great need for potential leaders who understand the codes of luxury to train for growing markets such as India, with a population of millionaires is growing fastest in the world and has become a lucrative market for companies of luxury brands," said Anthea Davis, director of corporate relations and career development, ESSEC Business School.

The MBA program helps students understand the main ideas of a global MBA in areas such as brand management, leadership, entrepreneurship, etc. Students also launched a consultancy project work for a company of luxury the last two months of the course and get an insight into the world of fashion and accessories, perfumes and cosmetics, jewelery and watches hotels and luxury services, wines and spirits, luxury retail, upscale decor and furnishings, the art market and super yachts.

The course has 45 seats.

The current management of the luxury brand 11 months taught by 36 teachers. "Forty-nine percent are professors at ESSEC and 51% of the guests or professional" teachers, Davis said.

Talking board that the students acquire after completing the program, Davis advises that students not only to interact with executives in the luxury goods industry, but also get a holistic view of best management practices, the luxury brand in all industries.

"Students will gain a comprehensive understanding of the best practices in managing luxury brand in different sectors and markets with trips to Hong Kong, Dubai, Milan and Florence., You will also have the opportunity to work with dozens of senior executives in the luxury goods industries in France and to interact abroad, "she said.

A candidate can apply at least three years experience with a good level of UG work.

"The minimum GMAT score would be 550th to be the ability of the applicant / her potential, creative skills and an affinity with the luxury sector demonstrate consideration with personality and style are made," Davis informed.

Applicants must www.essec.edu online / mbaluxury using "Admissions -. Apply online"




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