Honored City of Fort Worth, Recyclebank with two Gold Hermes Creative Awards

  The city of Fort Worth, in partnership with Waste Management, Inc. (NYSE: WM) and Recyclebank ®, the company that rewards people were awarded for everyday acts of green discounts and offers, with two gold medals Hermes Creative Awards from the Association of Marketing and Communication Professionals for their "Recycle Right! campaign." This award recognizes marketing initiatives in the areas of education, commitment and reward the people of Fort Worth used in their recycling efforts.

The Hermes Creative Awards is an international competition for creative professionals in the concept, writing and design of traditional materials and programs are involved, and new technologies. "Recycle Right" From the city campaign won gold in integrated classes integrated marketing PR campaign.

"The 'Recycle Right campaign!" In the city of Fort Worth was a success, and it is an honor to partner with the city to be recognized in this our work, "said Javier Flaim, director of sales and marketing at Recyclebank. "It pays to work with these great partners such as Fort Worth and waste management, including the importance of recycling and the impact of creative advertising and marketing programs to the Community's commitment to behavioral change. "

"We knew that the combination of Recyclebank rewards recycling and the city of Fort Worth would be a worthy partner, and we are pleased to be part of the equation," said Steve Kellar, director of marketing public sector waste management. "The success of the" Recycle Right! "Campaign is a testament to the strength of our joint efforts."

City of Fort Worth "Right Recycle!" Campaign

In April 2012, the city of Fort Worth has launched its campaign "Recycle Right" with Waste Management and Recyclebank, which is to increase recycling participation and community involvement, provide rewards residents for recycling and strengthening the awareness and mobilization activities. The city worked with Recyclebank an integrated marketing and communication activities across the country, including letters from the mayor, equipment traditional advertising, direct mail campaigns, social initiatives create and held a press conference in Fort Worth Mayor Betsy Price recyclable materials from a garbage truck sorted . Eight months after the start of the campaign have 28,247 members, or one enrolled in 14 homes in and Recyclebank receive rewards for their efforts. To see examples of pieces field visit http://igniteitgroup.com/marketing/recyclebank_campaign.html.

ABOUT THE CITY of Fort Worth

Fort Worth, founded in 1873, is located in Tarrant, Denton, Parker and Wise counties of Texas. The city covers 350 square miles and a population of 757,810, making it the 16th largest city in the United States. The set of the city available include public safety, municipal courts, housing and economic development, planning and development, engineering, maintenance, road, air traffic control, code compliance, operation and maintenance of parks, recreation, library, public events and general administrative services. Fort Worth was named All-America City in 2011, 1993 and 1964. For more information about the City of Fort Worth, visit www.fortworthtexas.gov.

On waste management

Waste Management, Inc., in Houston, Texas, is the leading provider of comprehensive waste management services in North America. Through its subsidiaries, the company provides collection, transfer, recycling and resource recovery and disposal. It is also a leading developer, operator and owner of gas assets in energy and landfill waste to energy in the United States. Among the company's customers include residential, commercial, industrial and municipal in North America. Http://www.wm.com or www.thinkgreen.com For more information on Waste Management visit.

ABOUT Recyclebank

Recyclebank helps create a more sustainable future by rewarding people for everyday green actions with discounts and deals from more than 4,000 local businesses and national brands. Through the online platform and partnerships with municipalities, carriers, small businesses and corporate brands, Recyclebank empowers individuals to a collective impact on the environment by increasing household recycling and other environmentally friendly measures have environment. A Certified B Corporation, Recyclebank has a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme and for Outstanding Excellence has been in public / private partnerships recognized U.S. Mayors Conference. Recyclebank is headquartered in New York City.