Dubai to open Designers to close, Philippine Fashion Week

  A large package of Dubai, issued by air freight, as well as applications for membership in the Philippine Fashion Week (PFW), the curiosity, the producer and director Joey Espino aroused some years ago. They came from designer Michael Cinco PFW had read about online and went through the trouble to send a sample of her dress exquisitely designed.

"Who would have so much to spend on a sample?" Said Espino. Cinco When joining a group show at PFW, Drew his collection of 10 pieces raves. Clothes were too expensive. But he had more press and customers through the seasons PFW. In 2011, he won breakthrough as a designer at WGSN Global Fashion Awards in New York has managed to create the Middle East and Asian markets.

Cinco presents its new collection on 22 Of May, the first day of PFW Holiday 2013 SMX Convention Center.

"Thanks to the Philippine Fashion Week, paved the way for Cinco other Filipino designers based abroad. They live the dream of working abroad but receive orders from here," Espino said.

Inspired go home

In 2011, tried another designer in Dubai, Albert Andrada, based his luck in PFW. A winner of the Swarovski Award for bridal design, he worked as the official designer Fujairah ruling family, called the Pearl of the Emirates. He returned each season to showcase new works. PFW helped a loyal customer base in the foundation.

"When I realized that Filipinos like my clothes, I was inspired to go home every season," Andrada said.

Earlier this year, he opened his store in Greenbelt 5 in his name and has been accumulating good sales. Starting price for formal wear is P50, 000, while the wedding dresses P200, 000 are.

"I owe a lot to the Philippine Fashion Week. If not for them, I would not have realized the potential for business here.'s Business has exploded without any effort. Customers," he said.

Andrada PFW closes 26 Of May for its holiday collection, his statement is as plum new black. He also wants to show that the Filipino ingenuity and resourcefulness, they can produce nice clothes here. "I can with what to do."

Discover designers

Espino said the discovery of the designers and honor was one of the highlights of the 16-year history PFW. Espino cites many success stories. For example, designers provinces earn more credibility when they join PFW. Your participation can make their "brand value."

Ronaldo Mendoza began as a young designer, but is now a veteran PFW. When he sold his collection of 45 pieces, three-quarters of his clothes were presented before the show in advance.

Single points

There are many things that make individual PFW compared to their foreign counterparts. PFW has an average of 62 designers per season. Once it reached 103 designers. You pay no fees cruel contrast to New York or Sydney, where the designer or brand, must pay $ 100,000.

At PFW, designers pay a registration fee of P9, 500 each lane shoulders Productions production costs.

Top brands such as SM, Penshoppe, Bench and Jag have produced their own shows, which are celebrated with pomp and glamor.

From the beginning, his brother Audie Espino and subsidized PFW as a plea. Nevertheless, he managed to get good partners. This year, MasterCard has launched its promotion in time for PFW. People who use their MasterCard at participating stores can join the raffle where the prize is a trip to the United States.

Espino said that the Philippine Fashion Week is not only a platform for design. Jag flies Nina Garcia, Marie Claire Creative Director and judge on the reality show "Project Runway." You will participate in awareness and Fashion Forum, organized by Jag 24 May