2012年6月27日星期三

World Luxury Index ™ : the most sought after global brands, luxury handbag

 Digital Luxury Group (DLG), the first international company dedicated to the success of digital luxury brand, in partnership with luxury, the largest community in the world of luxury executive starts, the first numerical analysis of Handbags Luxury, Luxury Index World ™ Handbags .

The report is part of the World Index ™ Deluxe, an international ranking and analysis of the most searched for brands in the luxury industry. This study segment includes more than 130 brands of luxury handbags to 8 global markets and gives an overview of the interest of luxury consumers in the search engines in the world better. The information is from an unbiased selection of research won an impressive over 130 million consumers around the world.

DLG research analysts, the team will support the company for luxury, has discovered a number of interesting findings:

First Handbags are a luxury cup of tea UK
In the measurement of demand for the Internet population of each market, the UK has the highest affinity for luxury handbags with 422 searches per 1000 users. Exceeding the United States, France, Italy, Japan and others.

Second The U.S. industry's handbag, which characterizes
Although the majority of the top 50 of luxury brand handbags are European, American brands have proven their strength in the market with 14 of 50 brands of handbag in the report from the United States.

Third Japanese consumers go about Louis Vuitton
The brand ranked 9 in Japan and is the only country in the Louis Vuitton does not lag behind in the top 5 no. Recently split from The Economist, 85% of Japanese women already have a product from Louis Vuitton. These ideas combined suggest that in Japan, the consumer for something "new" are looking for.

4th Brazilians a taste for niche labels, handbags
Brands that are doing particularly well in Brazil compared to other markets, Celine (the third in Brazil, 13 globally), Balenciaga (seventh in Brazil, the 17th worldwide), and Goyard (in 11 Brazil, 29 globally).

5th Hermes Birkin Bag Favourite places for the iconic
The Hermes Birkin is the search for the flagship model in all markets. Interestingly, alligator hides, one of the most expensive, which sought to consumers in the U.S., Britain and France in search of Birkin.

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