Super-rich turn away from "common" luxury brands.

   Louis Vuitton is not for the rich more

Daisy Liu embodies China's obsession with luxury brands: his shoes are Giuseppe Zanotti, her brooch

Chanel, Hermes scarf flower is elegantly knotted at the shoulder. However, it is not dead a monogram Louis

Vuitton handbag ever.

Wealthy buyers are increasingly thumbing its nose like Liu to labels, they believe, they often under-

reported by touching findings were clouded, and exclusive products from the likes of Chanel and Hermes,

the place. This is a great challenge for the designers to the world's fastest hoping to profit luxury

market is growing.

"I have two handbags Louis Vuitton, but I do not do well, they are always in fashion," said Liu, 31,

employee in a multinational cosmetics. "I do not think the brand fits me more."

More than a decade of strong economic growth has helped to increase the disposable incomes of millions of

Chinese people, creating legions of men and women with an insatiable appetite for status symbols,

regardless of cost.

Importance of China for companies like Louis Vuitton LVMH and PPR parent SA Gucci undisputed: In the past

year, while Europe was plagued by the financial crisis and the U.S. economy faltering, the mainland

Chinese buyers spent an estimated $ 18000000000 luxury goods, according to Bain & Co.

China is the third largest market in the world for luxury goods worth at least $ 25 billion. Over the next

three years is expected to jump on Japan and the United States to take the lead, with the luxury segment

is growing to 28 billion €.

As he grows, the market also maturation of so-called luxury is ambitious, where bling is king, what

experts call the ultimate in luxury: the desire, as both are rich and sophisticated.

"In the past it was just a checklist. If you were one of the five leading brands in a magazine, you've

found that people in China just the checklist checked bought and for the list," says Vincent Liu, a

partner at Boston Consulting group. "In the future people will be more selective. You know what to use and

where and when, how, brands and products."

Eyeing him that a bag coral lambskin Bottega Veneta, the Italian fashion house known for its signature

woven leather products known.

"Not the rich, the millionaires really real, they will want to buy Louis Vuitton or Gucci because they are

too trivial," says Shaun Rein, Managing Director, China Market Research Group. "The rich get richer and

they want exclusivity and unaccountability."